MEUNDIES | 2020
Valentine’s Day: Match Me So I Know It’s Real
ABOUT | This campaign called for heart, and in our minds that meant true, authentic stories. The only place to find those? Real couples. Casting real couples in a campaign, as opposed to actors or models, was a first for MeUndies — and this was a personal challenge I was extreeemely excited to tackle. Casting a wide net — I looked for couples at Farmer’s Markets, Third Street Promenade, online groups, and through friends & co-workers. After seeing 200+ submission tapes, we had them — our 5 couples. The cast we ultimately landed on drove this campaign completely, even gaining themselves their very own fanbases. The premiere objective with V-Day was increasing AOV with matching pairs, a major selling point for our product, and that we did. With flying colors. This was the most successful campaign in my tenure, and I’m so proud to have been a part of it.
RESPONSIBILITIES | Creative Production + Casting + Prop Master
Photography: Monroe Alvarez
